FOUNDER, ANDREA ONEILL 

Brand Strategist, Coach, and Power Illuminator

With over 35 years as a brand strategist, I have dedicated my career to helping businesses and individuals assess, align, and amplify their strengths to forge deeper connections, drive growth, and cultivate meaningful impact.

As it is for everyone, the signposts to my purpose have been sprinkled across my entire life. 

I’ve always had a knack for identifying connections and revealing pieces of a puzzle to unearth meaning and message. In college, I was a contestant on the Classic Concentration gameshow, winning multiple cars, trips, and prizes. What enabled my success in the game was very much a metaphor for the process I use with clients today. In the show you identify prizes on the board, match them to reveal a piece of the picture puzzle behind them, and when you have enough visibility into the puzzle, you solve it by identifying its message. Today, I help clients identify their strengths, match them to their passions and target audience, unearth a picture for their life purpose, and help them craft brand messaging to share with the world. The parallel nature of that gameshow and my calling today are an example of how the clues to our purpose and path to success are always there – imprinted across our lives. Sometimes we just need a little help to find the clues to our strength and power. I am a Power Illuminator.

I’ve guided countless clients in uncovering their unique attributes, aligning those to their target audiences, and communicating their authentic value. My programs provide a roadmap for you to unlock your potential and cultivate a career and life that authentically reflects who you are. No gimmicks, just YOU to the nth degree. Join me on this transformative journey to elevate the power of you.

Andrea O’Neill

Founder, You to the Nth Degree

Jessica Lewis Aligned Ambitions client

Andrea has been instrumental in helping me define a purpose-centered career that aligns who I am with my career goals. Her program's clear, step-by-step nature provided me with the focus and clarity I needed to articulate my aspirations to others and prioritize opportunities based on their alignment with my future goals and mission. Andrea's bubbling positivity and optimism combined with her deep knowledge about personal brand and intentionally built purpose-centered careers make her an invaluable coach and mentor. I now have a personal toolkit for career decision-making and a framework for ensuring that opportunities align with my mission, purpose, and values. As a result of the program, my eyes have been opened to new ideas and options I hadn't explored before. If you're hoping to find more fulfillment in your career or align your work more closely with who you are, I encourage you to consider Andrea's programs.

Fred Slone Coaching Client

Andrea is highly skilled at guiding you through the critical journey of creating your own brand. She is an engaged listener and hears the things that excite you and drive your passion. She also uses her knowledge and experience to help you think about your brand in new and innovative ways. She has such breadth and depth that it creates opportunities you may not otherwise consider. Most importantly, she will gently help you achieve the ultimate goal of a clear and impactful brand.

Devon LeRose Colie Coaching Client

Andrea is an inspiring leader, and an invaluable mentor. Andrea's ability to quickly understand and execute beautifully on her clients' needs while remaining personable, patient, and sensitive is unmatched in anyone else I have known or had the opportunity to work with. She has lead me to become the person I am today through her genuine encouragement and guidance. Andrea brings an immeasurable warmth along with her professionalism and expertise; this is immediately clear to anyone who has the pleasure of working with her, and will undoubtedly be recognized and appreciated by anyone who is lucky enough to work with her in the future.